Case Study · Webinar Funnel
A complete webinar funnel, built and running without you touching the tech.
We designed, connected, and now maintain an end-to-end webinar funnel in GoHighLevel from the registration page to the live room to every follow-up email. The client stays focused on delivering the webinar. We handle everything behind it.h
The Starting Point
A great webinar, held back by everything around it.
The client had a strong offer and a webinar they were confident in. What they didn’t have was the time or the desire to wire up the pages, payments, reminders, and integrations that a webinar funnel actually needs to run.
The Challenge
What was getting in the way
- No time to build and connect a funnel while serving clients full-time.
- The tech stack pages, checkout, Zoom, automations felt like a full-time job on its own.
- Previous freelancers left things half-finished, with weak communication and no ownership.
- Missed reminders and broken links meant registrations that never showed up.
The Goal
What we set out to deliver
- A reliable webinar funnel that runs start to finish without hands-on management.
- Every registrant guided smoothly from sign-up to live room to offer.
- Automations that follow up consistently, so no lead slips through.
- One reliable team taking ownership of the build and keeping it running.
What We Built
Every moving part, done for you.
Each piece below was built, tested, and connected inside GoHighLevel. Drop a screenshot into each slot to show the real work pages, flows, and integrations.
COMPONENT 01 · PAGES
Landing pages
A clean registration page and a confirmation page, designed to make signing up simple and to set the right expectations before the webinar.
COMPONENT 02 · OFFER
Upsell
A one-click upsell presented right after purchase, so buyers can add more value without re-entering payment details increasing order value the simple way.
COMPONENT 03 · THANK YOU
Thank You
A clear, reassuring confirmation page confirming registration details, next steps, and event access links to build excitement and prevent drop-off.
COMPONENT 04 · EMAIL
Email automation
Confirmation, reminder, and follow-up sequences that keep registrants engaged before the webinar and nurture them toward the offer afterward.
Component 05 · Logic
Automation flow
The full workflow that ties it together: triggers, tags, and conditions that move each contact through the funnel automatically, with nothing left to manual work.
Component 06 · Live
Zoom connection
Zoom integrated directly with the funnel, so every registrant is added automatically and receives the right join link at the right time no manual list-building.
Component 07 · Integration
Third-party connection: PlusThis
PlusThis added the advanced touches GHL doesn't do alone: evergreen countdown timers, smart scheduling, and triggers that make the funnel feel timely and personal.
Component 08 · Ongoing
Funnel maintenance
The work that keeps it dependable: monitoring the funnel, testing links and payments, and fixing issues before they cost a single registration. It stays off the client's plate for good.
How The Funnel Flows
One smooth journey, from click to close
Here’s the exact path every registrant travels automatically. Each stage hands off to the next, so no one falls through the cracks.
Registration
A visitor lands on the registration page and signs up for the webinar.
PAGES · GHL LANDING PAGEConfirmation & Zoom
They're instantly confirmed, added to Zoom, and sent their join details.
ZOOM · AUTO-REGISTRATION + LINKReminder sequence
Timed emails and countdowns keep the webinar top of mind so more people show up.
EMAIL + PLUSTHIS · REMINDERS & TIMERSLive webinar
The client delivers the webinar. The offer is presented at the end.
ZOOM · LIVE DELIVERYCheckout & upsell
Attendees buy through the checkout, then see a one-click upsell to add more value.
PAYMENTS · CHECKOUT + UPSELLFollow-up
Buyers and no-shows enter tailored follow-up sequences that keep converting after the event.
AUTOMATION · SEGMENTED FLOWSResult
A funnel that fills itself, follows up on its own, and runs reliably — with the whole build maintained by us.
PEACE OF MIND · OFF THE CLIENT'S PLATEThe Results
What the funnel delivered
Replace the placeholders with the real numbers. Even a few honest figures build more trust than a wall of stats.
Beyond the numbers: the client got their time back. No more building pages at midnight, chasing broken links, or wondering whether reminders went out. The funnel runs, and it keeps running because a reliable team owns it.
That’s the real result: a business owner who can stay focused on their clients while their marketing works quietly in the background.
Testimonial
Client Feedback About the Full Setup
Want a webinar funnel you never have to babysit?
If building and maintaining your funnel is eating time you'd rather spend with clients, let's talk. We'll handle the whole thing and keep it running.