Case Study · Full Website Redesign
A complete author website, built to sell books, book visits, and enroll writers.
We designed and built Luz Maria Mack’s entire website in Kajabi, from the homepage to a custom checkout. Book sales, school visit bookings, course enrollment, and donations all run from one place, so she can focus on writing and teaching.
The Starting Point
Award-winning stories deserved a website that works as hard as she does
Luz Maria Mack has a strong body of work: bilingual children’s books, animations, and learning experiences used in homes, schools, and libraries. What she needed was one clear, professional home online. It had to guide parents, educators, and aspiring authors to the right next step, whether that was buying a book, booking a visit, joining a program, or donating.
The Challenge
What was getting in the way
- Books, school visits, a self-guided course, and donations all needed their own clear paths
- Buying a book meant sending visitors off to Amazon, with no connection to her own site
- Different audiences (parents, educators, aspiring authors) needed to find their page quickly
- No time to build and manage a multi-page site while writing and visiting schools
The Goal
What we set out to deliver
- A site that reflects her brand: culturally rooted, warm, and trustworthy
- A simple way for visitors to buy books directly from her website
- Clear service pages for virtual and in-person author visits
- A dedicated page and checkout that turn interest in her course into enrollment
- An easy donation process for supporters
What We Built
Every page, built with purpose.
Each page below was designed, built, and connected inside GoHighLevel, with Kajabi handling payments. Every one has a clear job, and together they guide each visitor from first visit to action.
COMPONENT 01 · HOME
Home Page
A clean, welcoming homepage that introduces Luz's mission and work right away. Visitors see her story, her impact, and clear buttons to shop the books or book a school visit.
COMPONENT 02 · ABOUT
About Page
A simple, personal page that tells Luz's story and builds trust with parents, educators, and partners before they take the next step.
COMPONENT 03 · BOOKS · INTEGRATION
Books Page: Buy Directly From the Website
Luz's books are displayed in one organized page. We connected Amazon with Kajabi, so visitors can buy a book directly from the website instead of hunting for it elsewhere. That means less friction and more sales.
COMPONENT 04 · SERVICES
Services Page
This page presents both virtual and in-person author visits in one place. Schools and organizations can quickly see their options and choose what fits them best.
COMPONENT 05 · WORK WITH LUZ · PROGRAM
Work With Luz Page
A full sales page for her self-guided children's book course, built as a clear story.
COMPONENT 06 · DONATION
Donation Page
A simple donation form where supporters choose what they'd like to give to and submit in a few steps. It's easy for the donor and easy for Luz to manage.
How The Website Flows
One clear path for every visitor.
Here’s how different visitors move through the site. Each page leads naturally to the next step, so nobody gets lost.
Home
A visitor lands on the homepage and quickly understands what Luz does and who it's for.
HOME · FIRST IMPRESSIONAbout
They learn her story and mission, which builds trust.
ABOUT · TRUSTBooks
Parents and educators browse the books and buy directly through the Amazon + Kajabi connection.
BOOKS · AMAZON + KAJABIServices
Schools and organizations compare virtual and in-person visits and request the one they want.
SERVICES · VIRTUAL & IN-PERSONWork With Luz
Aspiring authors explore the self-guided program and click through to the custom checkout.
PROGRAM · CHECKOUT · KAJABI PAYMENTSDonation
Supporters choose a cause and donate through a simple form.
DONATION · FORMBeyond the numbers: Luz now has a website that matches the quality of her work. Visitors know where to go, buying a book takes a few clicks, and her programs and services are easy to find and book. There are no loose ends to manage and no tech to troubleshoot.
That’s the real result: an author and educator who can stay focused on children, stories, and teaching while her website quietly does its job.
Testimonial
Award-Winning Children's Author
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