SEO for life coaching websites is a key element nowadays. But why? Five years ago, when I was a novice at internet marketing, I asked myself several times-
“Why does everyone keep mentioning SEO everywhere?”
“Why does SEO matter?”
“Does SEO add any value to the life coaching business?”
Five years later, I now know why. Because now, you can pretty much say that SEO adds every ounce of value to the coaching business and you cannot stand a chance without it. Statistics show that Coaches in The United States and Western Countries who use SEO as their primary online marketing strategy earn around 70$k to – 150$k per year. Let that sink for a moment.
What is SEO?
The meaning of SEO is “Search Engine Optimization”. The set of expert people performing SEO is called Search engine optimizer.
SEO is the exact process that helps you rank on specific keywords or search queries at Google, Bing, Yahoo and other search engines. We can say that It’s a process that helps websites found on Search engines.
SEO is mainly divided into Two Parts-
1. On-Site SEO:
On-site SEO is mainly the work performed on a website by SEO experts, Such as fixing technical issues, Blog posting, sitemap creation, etc.
2. Off-Site SEO:
Off-site SEO is what SEO experts work to rank a website, such as link building, Backlinking, Guest posting, etc.
Why is SEO needed for life coaching websites?
The life coaching profession helps people improve their health, career, and daily lifestyle.
As we all know, running a life coaching business online is challenging. Especially in 2022. After this covid 19 pandemic, everyone is trying to get their hands on online business. So I understand why it may seem difficult for a life coach too.
Literally, everyone is trying to utilize online platforms, businessmen and general users alike. Because there is a vast audience online, around 53% of the traffic of Google search results is organic. SEO helps you to bring organic traffic and collect leads.
That’s where skyrocketcoach comes to the scene. The company helps life coaches to build their businesses online.
You can get high ticket clients and earn six-figure money per month by just doing SEO for your platforms. Around 70$k – 150k$ can be acquired by life coaches who use SEO as THE main internet marketing strategy and other marketing platforms.
Top Six Benefits of SEO for life coaching websites:
You could become a Google top coach by SEO for a life coaching website. There are vast benefits of doing SEO for life coaching websites. Here are the top 6 benefits of SEO for a coaching business.
Rank on Google:
Suppose you do Search Engine Optimization for your website. You researched a keyword or a search query, and as a result, what will happen? Your website will start to appear on the Top page of Google. This is the result you want to see for your online presence.
People will find you on the top. As a result, You will become a Google Top Coach. It will massively boost your business Economy.
Appear in search results:
About 90% of the websites do not appear in search engines because they are not fully optimized.
When you optimize and follow the rules of Google, the world’s largest and most popular search engine, your life coaching website will start to appear in the search results. Remember that 92% of people prefer to search on google.
Creates Brand value:
Search Engine Optimization helps build brand value for your coaching website.
When people find your life coaching website on the internet, they become aware of your services. The more people find your life coaching website and get help from it, the more recognition you and your brand get. So the tricky part is to find your website among millions of other services. That’s where SEO comes in handy.
That’s why SEO for life coaching websites is essential.
Brings targeted audiences:
When you do SEO stuff for a life coaching website, it ranks on your targeted keywords. This is important because not everyone is looking for what you are selling. You only need those who need your services. So building your business strategy around your targeted audience is not only efficient and impactful for you and your audience, but also less annoying for other people who simply don’t care.
As a result, SEO becomes your savior and saves your important time and resources by getting those targeted audiences to your coaching business website as it should be.
Creates trust and brand value:
When your coaching business website ranks on Google and other search engines, people will find you on the Internet easily. But why does it matter? People tend to trust when a brand or an organization believes in a vision and shows it publicly. We as life coaches are all about helping other people. So showing our online presence publicly makes us more trustworthy and credible as a brand.
As a result, people will notice you more, trust your services, and recommend to others about your brand.
Helps to collect leads:
When your coaching website gets lots of organic traffic, you can use a lead magnet to organize and manage leads. “Lead” is a sales term that means contacting potential customers who show interest in your brand’s products or services. And “Lead Magnet” is another marketing term used in the business world which refers to a free item or service that is given away for collecting contact details of potential clients like trial subscriptions, newsletters, free consultations, and so on.
And all of these little things happen because SEO can do the heavy lifting for you to get that organic traffic in the first place.
Seven powerful steps to SEO for life coaching website
Step – 1: Keyword Research and Competitor Analysis
“Keyword Research” is the first step to doing SEO for your coaching website. It means selecting the words or phrases people usually search on the internet the most.
For example, suppose you are a health coach. In that case, you will want your preferred “Keyword” to be something obviously related to health like –
“Gut health treatment”
“Healthy foods” etc.
Before selecting keywords, take a look at the following factors:
- .The keyword that you choose is relevant to your Niche.
- .Choose a long-tail keyword with a significant amount of traffic
- .Analyze the keywords competitors to see if you can rank on the term.
To check these factors, there are lots of free and paid tools you can use nowadays.
There are many free and premium tools on the internet, but I will personally recommend Ahref, SEMRush as they are the best at what they do. For free alternatives, I would say Google ads keyword planner and Neil Patel’s Ubersuggest.
Step – 2: Setup Google Analytics
Google Analytics is a powerful and utterly free tool.
It helps you see, analyze and research SEO for coaching websites like traffic Data, Source, medium, bounce rate, etc.
It is an essential tool for having Google Analytics connected to your website.
With the help of Google analytics, You can see how many people are visiting your website. What is their location? And also, understand the behavior of your website visitors. This data will help you to optimize your business strategy.
The steps to set up Google Analytics are as follows :
- Create a Google tag manager account and connect it to your website.
- Add Google analytics to your Gmail.
- Connect Google Analytics via Google tag manager.
- Set up Goals and Events for your Analytics according to your business.
- Link your Google Search Console to your Google analytics.
Step – 3 : Optimize your content for Search Engine
Start posting informative and impactful blogs with numerous statistics to your website. It is essential for your coaching business website to give your visitors content that they will value.
For example, suppose you are a health coach. What kind of blogs should you post? Obviously health-related blogs.
Optimizing your content for search engines is a must-do job. If you don’t do it, your site will not rank.
Follow these simple instructions to write SEO-optimized content:
- Select topics related to your niche
- Make your content complete and informative.
- Use relevant keywords to the content.
- Avoid keyword stuffing; use them naturally.
- Create a table of content for your articles.
- Use inbound and outbound links.
- Use images and infographics in your articles.
Step – 4: Setup technical SEO
Technical SEO is a process that helps websites to match up modern-day search engine requirements to rank organically.
Most people think that technical SEO is crawling and indexing, but that’s not true. You also have to count the factors given below.
You have to create a sitemap.xml for your coaching website. Make your coaching website architecture user-friendly.
- Create SEO-friendly URL structures.
- Avoid using duplicate content.
- Use a proper heading tag.
- Use a unique Canonical URL.
- Check all the redirection errors and fix them.
Suppose you are using WordPress. You can do this job easily using plugins like rank math and Yoast SEO.
Step – 5: Submit your website to search engines
After creating a sitemap of your website, please submit them to the Google search console and Bing Webmaster Tools.
Popular search engines like Google or Bing don’t have the time to check all the new websites and pages that are created every day.
So, as a webmaster, you have to create a Google search console account and Bing Webmaster account, connect them to your website and submit new pages and updates to search engines.
Step – 6: Optimize your social media profile
Optimizing your social media is often seen as a Ranking factor for websites.
Optimize your social media like Facebook, Twitter, LinkedIn, and Pinterest according to the rules and regulations. The most important thing is to put your website URL on your social media profile.
Step – 7
Create backlinks to do SEO for life coaching websites. Backlink creation is a vital factor to rank in search engines. By creating backlinks for your website, you can gather link juice for your coaching website. You can create these six kinds of backlinks, such as –
- Profile creation.
- Directory submission.
- Infographics submission.
- Web 2.0 blogging.
- Article Directory.
- Guest posting
Frequently Asked Questions:
1. Does internet marketing work for coaching businesses?
⇒ In the 21st century, especially in 2022, business without online marketing is unthinkable. Most of the high-ticket clients are found online for a coaching business.
2. How do I market my coaching business on the Internet?
⇒ There are several ways to market your coaching business on the Internet, such as SEO, SMM, PPC, etc.
3. How much does a life coach make in the USA?
⇒ The average salary of a life coach in the USA is around 50k$-80k$.
4. SEO v/s PPC Which is better for your coaching business?
⇒ Well, The answer is both and none. See, it depends on your business strategy. Choose SEO for a life coaching business website if you want long-term benefits. If you wish to get quick results, then choose PPC coaching ads.
5. Do I need a life coaching business plan?
⇒ Yes, it would help if you had a business plan to grow and run coaching. To know more about how to create a life coaching business plan, click here.
6. SEO v/s SMM, which brings more traffic to your website?
⇒ Clearly SEO is the winner. SEO brings 100 times more traffic than social media marketing. It can be a source to High ticket clients.