The Secret to Scaling Your Coaching Business: Youtube Marketing

The Secret to Scaling Your Coaching Business: Youtube Marketing

Are you a professional life coach? Life coaching has become more popular than ever in recent years. Video marketing on YouTube is one of the main reasons for the coaching industry’s popularity.

YouTube is the world’s most popular video marketing platform. It has a global user base of over 2.6 billion active users. YouTube is used by more than a quarter of the world’s population.

YouTube Marketing is the best option for you if you want to promote your life coaching business through video. We’ll go over how to set up your YouTube channel and how to promote your life coaching YouTube channel in this blog post.

What is YouTube, Exactly?

 

What is YouTube
What is YouTube

YouTube is a free video-sharing website where you can watch videos from the internet. Create and distribute your videos. With over 6 billion hours of video watched each month, YouTube, which was founded in 2005, has grown to become one of the most popular websites.

If you’ve ever watched a video on the internet, it was almost certainly on YouTube.

How to Start a YouTube Channel for Life Coaching

 

Start a YouTube Channel for Life Coaching
Start a YouTube Channel for Life Coaching

If you want to do video marketing on YouTube as a life coach, you must first create a YouTube channel. Now we’ll go over how to create a step-by-step YouTube channel for life coaching.

Log in To Your YouTube Account

 

Log in To Your YouTube Account
Log in To Your YouTube Account

To begin, go to www.youtube.com and create an account. After that, you’ll be given the option of making a personal channel or one with a business or other name. In this example, we’ll use the “Use custom name” option, which is ideal for small businesses and brands:

You can either name your life-coaching YouTube channel after yourself or give it a different name.

Make a Name for Your Life Coaching Channel

 

Name for Your Life Coaching Channel
Name for Your Life Coaching Channel

The first step is to come up with a name for your YouTube life coaching channel. As you can see from the settings at this step, creating a new channel name also creates a new Google account with its own settings and YouTube history.

Connect Your Google Account to Your YouTube Channel

 

Connect Your Google Account to Your YouTube Channel
Connect Your Google Account to Your YouTube Channel

This account is linked to your primary Google account and is entirely controlled through Google settings. It’s extremely useful because it allows you to like and comment on other YouTube videos while also allowing you to participate in YouTube as a brand.

After this step, you’ll have the option to further customize your channel. There are options for:

  • Including a photograph in your profile
  • Adding a description to your channel
  • Your sites can include custom links to a website or blog, as well as social media links to Instagram or Twitter.
  • Profile picture, description, and links—additional YouTube channel settings
  • Profile picture, description, and links—additional YouTube channel settings

Congratulations! You’ve just started a YouTube channel of your own!

How to Use YouTube to Grow Your Coaching Business

 

YouTube to Grow Your Coaching Business
YouTube to Grow Your Coaching Business

You must be able to sell yourself to potential clients if you are a life coach. Here are some suggestions for how to use YouTube to help you grow your coaching business.

Make a Few short Videos:

 

Make a Few short Videos
Make a Few short Videos

Videos under ten minutes in length receive more views and are more likely to be shared. Small videos will help your coaching channel reach a wider audience. Your channel will be able to attract a larger audience.

Make Informative and Well-researched Videos:

 

Make Informative and Well-researched Videos
Make Informative and Well-researched Videos

The quality of your content will determine how popular your channel becomes. Keep in mind that content is king. Always try to make a well-researched and informative video for your life coach’s Youtube channel. It will assist your viewers in finding what they require, and you will receive more views as a result.

Ted Talks Can Be Used to Explain Difficult Topics

 

Ted Talks Can Be Used to Explain Difficult Topics
Ted Talks Can Be Used to Explain Difficult Topics

To explain difficult topics, always use Ted Talks. Always remember that people prefer to take the easy way out. If you can easily explain difficult concepts, you will receive more views and your watch time will improve. The majority of your channels will be able to reach the sky.

Optimize your video quality: When making videos, make sure the channel’s video quality is good. Make your videos look professional. Keep your video’s sound quality in mind; try to keep it clear and noise-free.

Make Your YouTube Channel SEO-Friendly

 

Make Your YouTube Channel SEO-Friendly
Make Your YouTube Channel SEO-Friendly

Finally, optimize your YouTube channel for search engines. You may be familiar with website SEO, but you may not be familiar with Youtube SEO. There are some parallels between SEO on a website and SEO on YouTube. It will improve the search engine rankings of your coaching videos.

If you’re a life coach, you’ll need to establish credibility with your videos. Involve your viewers in all aspects of your work, and use them to help you grow your clientele. Just make sure you don’t break any non-disclosure agreements!

Final Thoughts

Always remember that content is king, while conversion is queen. There would be no queen if there was no king. Make sure your content is of high quality before optimizing your channel. You can use YouTube to grow your life coaching business if you follow this process.

Frequently Asked Questions

 

1. Is hiring a life coach worthwhile?

Hiring a life or executive coach can be a powerful tool for overcoming personal or professional obstacles and achieving goals, but it isn’t a panacea. Working with a coach is probably not worth the money if you want someone to listen to your situation and examine your feelings. Instead, you might need the help of a therapist.

 

2. What factors contribute to the failure of life coaches?

Most life coaches fail due to a lack of commitment—or at least not enough dedication to get them through the difficult times. Without dedication, being a great coach is extremely difficult. Gaining customers without a commitment is difficult.

3. Does YouTube make use of search engine optimization (SEO)?

Because YouTube has its own search engine, it has its own SEO best practices. Gain access to massive amounts of SEO traffic with SEO. View the actual results. Content Marketing – Our team creates fantastic content that is shared, linked to, and drives traffic.

 

4. How many people are familiar with the term “viral”?

According to YouTube celebrity Kevin Nalty (nicknamed Nalts), “a video would have been branded ‘viral’ if it garnered a million views a few years ago,” but now “more than 5 million views in a 3–7-day stretch” is considered “viral.”

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